Role Of Banking System In India

  • P. Chellasamy
  • N. Sumathi
Keywords: Indian banking, economy, financial system


The Indian banking has finally worked up to the competitive dynamics of the ‘new’ Indian market and is addressing the relevant issues to take on the multifarious challenges of globalization. Banks that employ IT solutions are perceived to be ‘futuristic’ and proactive players capable of meeting the multifarious requirements of the large customers’ base. Private Banks have been fast on the uptake and are reorienting their strategies using the internet as a medium The Internet has emerged as the new and challenging frontier of marketing with the conventional physical world tenets being just as applicable like in any other marketing medium.

How to Cite
Chellasamy, P., & Sumathi, N. (1). Role Of Banking System In India. Journal of Global Economy, 2(4), 289-295.