Stakeholder Mapping and Corporate Social Responsibility
DOI:
https://doi.org/10.1956/jge.v17i1.616Keywords:
Corporate Social Responsibility, Stakeholder Management, Sports Goods Industry, Customers.Abstract
The purpose of this paper is whom do Sports Goods Industry (SGI) consider as their stakeholder, which stakeholders they give priority to others and why. The present study is exploratory. A list of sports goods manufacturers in Meerut was procured from the Federation of sports goods manufacturers. The total number of manufacturers as per the list was 356. With the help of a simple random sampling technique, 50 were selected for a pilot study, and 100 for the final study. The required information obtained using a structured interview schedule. There are nine interest groups identified by the SGI Meerut. These are - customers, suppliers, competitors, governments, partners, communities, owners, investors and labor. Out of the recognized interest groups in SGI Meerut, customers top the list of preference. There is a need of accommodating stakeholders concerns in business.
References
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[Publish in Humanities, Humanitarian Knowledge, Humanities, Humanitarian Knowledge, Humanitarian Education Problems and Perspectives Vol II, 117-126, Asterion Publication, Russia. ISBN 978-5-9856-809-6]
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11. Gupta, S. (2016). Factor Analysis in holistic approach for Project Performance framework of Oil and Gas projects in India, International Research Journal of Social Science and Management, India, vol. 2(1)
12. Gupta, S. , Pahwa, M. S. and Gupta A. (2013). Innovative Price Adjustments Technique for Thermal Coal: A Study of Operation Function under changing Techno Environment. Global Journal of Management and Business Research, Apr. 2013. ISSN 2249-4588.
13. Gupta, S. and Gupta,T. (2012). Enhancing Marginal Field Development Economics: Leasing Operated Production Facility Approach, Journal of Global Economy, Research Centre for Social Sciences, Mumbai, India, vol. 8(1), pages 63-71, March.
14. Gupta, S. and Sharma R.K. (2012). Pricing and Taxation in Oil and Gas Sector: A study with special reference to ONGC. Journal of Global Economy. Research Centre for Social Sciences, Mumbai, India, vol. 8(3), 233-260.
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16. Gupta S., Tyagi R., Sharma A., Singh H. (2021). Human Wealthsurance: Analytical Study on Financial Planning of Community Investors during COVID-19. International Journal of Management (IJM). 12 (1). pp 1453-1473. ISSN Print: 0976-6502 and ISSN Online: 0976-6510. DOI: 10.34218/IJM.12.1.2021.128 Available at: http://iaeme.com/MasterAdmin/Journal_uploads/IJM/VOLUME_12_ISSUE_1/IJM_12_01_128.pdf
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.
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21. Joshi, M., (1991), ‘Sports Goods Industry in Meerut’, Unpublished Ph.D. Thesis, Commerce, C.C.S. University, Meerut.
22. Kakabadse, N. K., Rozuel, C. and Lee-Davies L., (2005), ‘Corporate social responsibility and stakeholder approach: a conceptual review’, Int. J. Business Governance and Ethics, Vol. 1 No. 4, pp.277-302.
23. Logsdon, J. and Wood, D. J., (2002), ‘Business citizenship: From domestic to global level of analysis’, Business Ethics Quarterly, No. 12,pp. 155-188.
24. MacGregor, S., (2007), ‘Corporate Social Responsibility: You must remember this’, available at http://www.core77. com/ reactor /07.06_csr .asp, assessed on 26/12/2006.
25. Mark -Herbert, C. and Schantz, C., (2007), ‘Communicating Corporate Social Responsibility – Brand management’, Electronic Journal of Business Ethics and Organization Studies, Vol. 12 No. 2, pp. 4-11,available at http://ejbo.jyu.fi/.
26. M P Meerut Plus, (2008), ‘Sports Goods: Not ready for a new ball-game’, Meerut Plus, The Times of India, New Delhi, 13/03/2008.
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28. MSME Ministry of Micro, Small And Medium Enterprises, (2008), ‘Ministry of Micro, Small And Medium Enterprises’, available at, http://msme.gov.in/msme_aboutus.htm, assessed on 10/03/2008.
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32. Saxena K. and Gupta, D. K., (2005), ‘Corporate Social Responsibility A Fad?’, Effective Executive, ICFAI University Press, Hyderabad, India, pp.37-42.
33. Scholl, H.J., (2001), ‘Applying Stakeholder Theory to E-Government: Benefits and Limits’, available at http://www. ischool. washington.edu/ /jscholl/Papers/Scholl_IFIP_2001.pdf, assessed on 1/7/2004.
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38. Simmons, J., (2004), ‘Managing in the post-managerialist era: towards socially responsible corporate governance’, Management Decision, Vol. 42 Nos. 3–4, pp.601–611.
39. Trevino, L. K. and Nelson, K. A., (1999), ‘Managing Business Ethics: Straight Talk about How to do it Right’, (2nd ed), John Wiley, NY.
40. TOI The Times of India, (2008), ‘Don’t forget growth while chasing profits’, Times business, The Times of India, New Delhi, 06/02/2008.
41. The Observatory of European SMEs, (2007), ‘Analysis of competitiveness’, available at http://ec.europa.eu/enterprise/ enterprise _policy/analysis/observatory_en.htm.,assessed in November 2007.
42. Tomar, G., (2004), ‘Constraints and potentials of Small Scale Industries financed by U.P.F.C with special reference to Meerut region’, Unpublished Ph.D. Thesis, Commerce, C.C.S.University.
43. Tyagi RK (2010) Dynamics of corporates and stakeholders perspective of corporate social responsibility: a case of sports goods industry Meerut. American Journal of Economics and Business Administration. 2(2) 169 Accessed at http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.663.3297&rep=rep1&type=pdf
44. Tyagi R. (2010) Corporate Social Responsibility Practices for Rural Development in the Globalisation Epoch. Globalisation and Economy. ed KD Gaur. 598-613. Sunrise Publications.
45. Tyagi, R. K. (2011) Indian Perspective on Ethical Implementation in Academic and Business Community: A Discourse through Case Study on Education and Industry. Paper Presented in absentia at International Conference. December 09-10, 2010 UNESCO Chair, Russian State Pedagogical University. Alexander Herzen, St. Petersburg.
[Publish in Humanities, Humanitarian Knowledge, Humanities, Humanitarian Knowledge, Humanitarian Education Problems and Perspectives Vol II, 117-126, Asterion Publication, Russia. ISBN 978-5-9856-809-6]
46. Tyagi R. (2012) Corporate social responsibility and SMEs: Exploratory study on dynamics of corporate and stakeholders perspective in Sports Goods Industry Meerut. Research in Business Management. 1(1): 1-7. Available online at http://www.resjournals.com/RBM
47. Tyagi Ruchi K (2012) Sustaining by working on the bottom of the pyramid: a case of Jaipur Rugs India on its socially responsible practices. International Journal of Business Performance Management. 13(1): 46-59. Inderscience Publishers Ltd.
48. Tyagi R. (2012) Meerut Embroidery Cluster: A Case Study. South Asian Journal of Business and Management Cases. 1 (2): 185-202. SAGE Publications Sage India: New Delhi, India. doi:10.1177/2277977912459445
49. Tyagi R. (2012) Sustaining by working at the bottom of the pyramid: a case of Indian rugs manufacturing company. Societal Studies.4 (2): 427–442. Mykolas Romeris University. Available online at https://www3.mruni.eu/ojs/societal-studies/article/view/730
50. Tyagi, Ruchi K and Vasiljeviene, Nijole (2013) The case of CSR and irresponsible management practices. Competitiveness Review. 23(4/5):372-383. https://doi.org/10.1108/CR-03-2013-0031. Available online at https://www.emerald.com/insight/content/doi/10.1108/CR-03-2013-0031/full/html .
51. Tyagi, Ruchi and Chawla G. (2017) Education through Information and Communication Technology: Student Perspective on the Blended Learning. International Journal of Social Science and Humanity. 7 (4): 212-216. DoI: 10.18178/ijssh.2017.7.4.822. Available at http://www.ijssh.org/vol7/822-NH3005.pdf
52. Tyagi Ruchi., Vishwakarma S., Yadav S.S., Stanislavovich T.A. (2020). Community Self-Help Projects. In: Leal Filho W., Azul A., Brandli L., Lange Salvia A., Özuyar P., Wall T. (eds) No Poverty. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham. DOI https://doi.org/10.1007/978-3-319-69625-6.
Available at https://link.springer.com/referenceworkentry/10.1007/978-3-319-69625-6_28-1
53. Tyagi Ruchi., Vishwakarma S., Alexandrovich Z.S., Mohammmed S. (2020). ICT Skills for Sustainable Development Goal 4. In: Leal Filho W., Azul A.M., Brandli L., Özuyar P.G., Wall T. (eds) Quality Education. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham. DOI https://doi.org/10.1007/978-3-319-95870-5_39
Available at https://link.springer.com/referenceworkentry/10.1007%2F978-3-319-95870-5_39
54. Tyagi R., Vishwakarma S., Singh K.K., Syan C. (2020) Low-Cost Energy Conservation Measures and Behavioral Change for Sustainable Energy Goal. In: Leal Filho W., Azul A.M., Brandli L., Lange Salvia A., Wall T. (eds) Affordable and Clean Energy. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham. https://doi.org/10.1007/978-3-319-71057-0_155-1
55. Tyagi R., Vishwakarma S., Rishi M., Rajiah S. (2021) Reducing Inequalities Through Education and Skill Development Courses. In: Leal Filho W., Azul A.M., Brandli L., Lange Salvia A., Özuyar P.G., Wall T. (eds) Reduced Inequalities. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham. https://doi.org/10.1007/978-3-319-71060-0_102-1
56. Verma, S., (2005), ‘Jeetney ki zid’, Dainik Jagran,National Daily Newspaper published in Hindi language from Meerut,01/04/2005.
57. Vinten, G., (2000), ‘The stakeholder manager’, Management Decision, Vol. 38 No. 6, pp.377–383.
58. Wharton, Jr., and Clifton R., (2002), ‘Responsibility in a Common World’, speech delivered by president of Michigan State University, on 4 April 2002 at the Fourth International Paolucci Symposium, in Gupta, D. K. and Saxena K., (2006), ‘Corporate Social Responsibility in Indian Service organisations: An Empirical Study’, available at www.nottingham.ac.uk/nubs/ICCS R/AsiaConf06/FullPapers/Kirti.pdf,assessed on 27/11/2007.
59. Weiss, J.W., (2003), ‘Business Ethics: A Stakeholder and Issues Management Approach’, Thomson Learning, South-Western Mason, OH.
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Published
17.04.2021
How to Cite
Tyagi, R. (2021) “Stakeholder Mapping and Corporate Social Responsibility”, Journal of Global Economy, 17(1), pp. 21–40. doi: 10.1956/jge.v17i1.616.
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