Stakeholder Mapping and Corporate Social Responsibility

Abstract

The purpose of this paper is whom do Sports Goods Industry (SGI) consider as their stakeholder, which stakeholders they give priority to others and why. The present study is exploratory. A list of sports goods manufacturers in Meerut was procured from the Federation of sports goods manufacturers. The total number of manufacturers as per the list was 356. With the help of a simple random sampling technique, 50 were selected for a pilot study, and 100 for the final study. The required information obtained using a structured interview schedule. There are nine interest groups identified by the SGI Meerut. These are - customers, suppliers, competitors, governments, partners, communities, owners, investors and labor. Out of the recognized interest groups in SGI Meerut, customers top the list of preference. There is a need of accommodating stakeholders concerns in business.