A Study on Consumer Outlook in Skin Care Segment in India
DOI:
https://doi.org/10.1956/jge.v14i2.491Keywords:
Consumers, Cosmetics, IndiaAbstract
The influencing factors that motivate the consumers show diverging trends. Consumers from the North are highly motivated by image followed by impressions. Consumers from the west are fully driven by appearance/personality as influencing factors. In the eastern region image followed by appearance dominate the influencing factors. In the South facial complexion is the moving motive.
Consumers still prefer synthetic products in spite of market promotional activities launched for Natural/ Ayurveda products. Based on the primary survey, though certain consumers are keen to shift towards natural/ Ayurveda products, the perceived health benefits have to be quantified by the manufacturers to create demand for the segment
Synthetic / Allopathic products dominate the preference for skin care products in the north and south zones. Preference for Ayurveda products was a dominant factor in the East.
References
Ajitha, S. and Sivakumar, V.J.(2017): 2. “Understanding the effect of personal and social value on attitude and usage behaviour of luxury cosmetic brands†in Journal of Retailing & Consumer Services. Nov2017, Vol. 39, p103-113. 11p. ISSN 0969-6989 (downloaded from Ebscohost)
Aleksandra Åopaciuk, MirosÅ‚aw Åoboda (2013), “Global beauty Industry trends in the 21st Century†in International conference on Knowledge management and Innovation , 19-21 June 13, zadar, Croatia.
Ali, Adnan , Adil, Mohd.(2014), “Determining the Predictors of Green Consumer Behavior in India: An Empirical†in Journal of Marketing & Communication. Jan-Apr2014, Vol. 9 Issue 3, p11-17. 7p, ISSN 0973-2330
Alok Sharma, C. Shanker, Lalit Kumar Tyagi, Mahendra Singh and Ch.V.Rao (2008), “Herbal medicines for market potential in India†in Academic Journal of Plant Sciences 1 (2): 26-36, 2008. ISSN 1995-8986
Askadilla, Krisjanti (2017):†Understanding Indonesian Green Consumer Behavior on Cosmetic Products: Theory of Planned Behavior Model†in Polish Journal of Management Studies. 2017, Vol. 15 Issue 2, p7-15. 9p. ISSN 2081-7452.
Baghel, Deepmala ,Parthasarthy ,Gupta, Meenakshi (2011), “Innovation in Indian Small Scale Industries: Case Study of Cosmetics Small Scale Industry in Mumbai†in ASCI Journal of Management. Sep2011, Vol. 41 Issue 1, p91-108. 18p. ISSN 0257-8069 (downloaded from Ebscohost)
Bhalerao, Vaibhav Ramesh1,Deshmukh, Anand (2015),“a comparative analysis of consumer behavior towards selective men cosmetics in urban and rural areas of Nashik region†CLEAR International Journal of Research in Commerce & Management. Mar2015, Vol. 6 Issue 3, p15-19. 5p. ISSN 2249-4561 (downloaded from Ebscohost)
Bhattacharya, Priyanka (2007), “Green is mainstream in Indiaâ€, Global Cosmetic Industry. Dec2007, Vol. 175 Issue 12, p60-62. 3p. ISSN 1523-9470 (downloaded from Ebscohost)
Bhattacharya, Sourabh (2011), “Consumer attitude towards green marketing in India†in IUP Journal of Marketing Management. Nov2011, Vol. 10 Issue 4, p62-71. 10p, ISSN 0972-6845
Bishnoi, Vinod Kumar , Bharti (2009), “Home and personal care products: Awareness and consumption†in SCMS Journal of Indian Management. Apr2009, Vol. 6 Issue 2, p23-36. 14p. 1 Black and White Photograph, 27 Charts. ISSN0973-3167
Brown Bob, Emmett Dennis, Chandra Ashish (2009): “Attitudes and Behavior of African-Americans Regarding the Consumption of Herbal Products—An Exploratory Studyâ€. In Journal of Hospital Marketing & Public Relations. Jan-Jun2009, Vol. 19 Issue 1, p40-51. 12p.
Chunyang Liao, Kannan, Kurunthachalam (2014), “Widespread Occurrence of Benzophenone-Type UV Light Filters in Personal Care Products from China and the United States: An Assessment of Human exposure†in Environmental Science & Technology. 4/1/2014, Vol. 48 Issue 7, p4103-4109.ISSN 0013-936X
David Ackermana, Gerard Tellisb, (2001), “Can culture affect prices? A cross-cultural study of shopping and retail prices†in Journal of Retailing 77 (2001) 57–82
Dr. Nuntasaree Sukato and Dr. Barry Elsey (2009),“A MODEL OF MALE CONSUMER BEHAVIOUR IN BUYING SKIN CARE PRODUCTS IN THAILAND†in ABAC Journal Vol. 29, No. 1 (January-April 2009, pp.39-52)
Fleacă, Bogdan (2016):†The Analysis of the Cosmetic Industry Based on Processes†in FAIMA Business & Management Journal. Jun2016, Vol. 4 Issue 2, p48-56. 9p. ISSN 2344-4088
Ghazali, Ezlika, Soon, Pat Chen, Mutum, Dilip S., Nguyen, Bang (2017):†Health and cosmetics: Investigating consumers’ values for buying organic personal care products†in Journal of Retailing & Consumer Services. Nov2017, Vol. 39, p154-163. 10p
Gupta, Ashulekha (2014): “Effect of Demographic Variables on Consumer Preference towards Herbal Cosmetics†in IPE Journal of Management. Jul-Dec2014, Vol. 4 Issue 2, p131-139. 9p. ISSN 2249-9040 (downloaded from Ebscohost)
Hema Sharma Datta, Rangesh Paramesh (2015), “Trends in aging and skin care: Ayurvedic concepts†in journal of Ayurveda and Integrated medicine, April 2010,Vol 1, Issue 2,p110-113.
Houlton, Sarah (2004): “Natural skin science†in Chemistry & Industry. 4/19/2004, Issue 8, p16-17. 2p.
Jacob Cherian & Jolly Jacob (2012), “ Green marketing: A study of consumers attitude towards environment friendly products†in Asian Social Science; Vol. 8, No. 12; 2012, ISSN 1911-2017
Aleksandra Åopaciuk, MirosÅ‚aw Åoboda (2013), “Global beauty Industry trends in the 21st Century†in International conference on Knowledge management and Innovation , 19-21 June 13, zadar, Croatia.
Ali, Adnan , Adil, Mohd.(2014), “Determining the Predictors of Green Consumer Behavior in India: An Empirical†in Journal of Marketing & Communication. Jan-Apr2014, Vol. 9 Issue 3, p11-17. 7p, ISSN 0973-2330
Alok Sharma, C. Shanker, Lalit Kumar Tyagi, Mahendra Singh and Ch.V.Rao (2008), “Herbal medicines for market potential in India†in Academic Journal of Plant Sciences 1 (2): 26-36, 2008. ISSN 1995-8986
Askadilla, Krisjanti (2017):†Understanding Indonesian Green Consumer Behavior on Cosmetic Products: Theory of Planned Behavior Model†in Polish Journal of Management Studies. 2017, Vol. 15 Issue 2, p7-15. 9p. ISSN 2081-7452.
Baghel, Deepmala ,Parthasarthy ,Gupta, Meenakshi (2011), “Innovation in Indian Small Scale Industries: Case Study of Cosmetics Small Scale Industry in Mumbai†in ASCI Journal of Management. Sep2011, Vol. 41 Issue 1, p91-108. 18p. ISSN 0257-8069 (downloaded from Ebscohost)
Bhalerao, Vaibhav Ramesh1,Deshmukh, Anand (2015),“a comparative analysis of consumer behavior towards selective men cosmetics in urban and rural areas of Nashik region†CLEAR International Journal of Research in Commerce & Management. Mar2015, Vol. 6 Issue 3, p15-19. 5p. ISSN 2249-4561 (downloaded from Ebscohost)
Bhattacharya, Priyanka (2007), “Green is mainstream in Indiaâ€, Global Cosmetic Industry. Dec2007, Vol. 175 Issue 12, p60-62. 3p. ISSN 1523-9470 (downloaded from Ebscohost)
Bhattacharya, Sourabh (2011), “Consumer attitude towards green marketing in India†in IUP Journal of Marketing Management. Nov2011, Vol. 10 Issue 4, p62-71. 10p, ISSN 0972-6845
Bishnoi, Vinod Kumar , Bharti (2009), “Home and personal care products: Awareness and consumption†in SCMS Journal of Indian Management. Apr2009, Vol. 6 Issue 2, p23-36. 14p. 1 Black and White Photograph, 27 Charts. ISSN0973-3167
Brown Bob, Emmett Dennis, Chandra Ashish (2009): “Attitudes and Behavior of African-Americans Regarding the Consumption of Herbal Products—An Exploratory Studyâ€. In Journal of Hospital Marketing & Public Relations. Jan-Jun2009, Vol. 19 Issue 1, p40-51. 12p.
Chunyang Liao, Kannan, Kurunthachalam (2014), “Widespread Occurrence of Benzophenone-Type UV Light Filters in Personal Care Products from China and the United States: An Assessment of Human exposure†in Environmental Science & Technology. 4/1/2014, Vol. 48 Issue 7, p4103-4109.ISSN 0013-936X
David Ackermana, Gerard Tellisb, (2001), “Can culture affect prices? A cross-cultural study of shopping and retail prices†in Journal of Retailing 77 (2001) 57–82
Dr. Nuntasaree Sukato and Dr. Barry Elsey (2009),“A MODEL OF MALE CONSUMER BEHAVIOUR IN BUYING SKIN CARE PRODUCTS IN THAILAND†in ABAC Journal Vol. 29, No. 1 (January-April 2009, pp.39-52)
Fleacă, Bogdan (2016):†The Analysis of the Cosmetic Industry Based on Processes†in FAIMA Business & Management Journal. Jun2016, Vol. 4 Issue 2, p48-56. 9p. ISSN 2344-4088
Ghazali, Ezlika, Soon, Pat Chen, Mutum, Dilip S., Nguyen, Bang (2017):†Health and cosmetics: Investigating consumers’ values for buying organic personal care products†in Journal of Retailing & Consumer Services. Nov2017, Vol. 39, p154-163. 10p
Gupta, Ashulekha (2014): “Effect of Demographic Variables on Consumer Preference towards Herbal Cosmetics†in IPE Journal of Management. Jul-Dec2014, Vol. 4 Issue 2, p131-139. 9p. ISSN 2249-9040 (downloaded from Ebscohost)
Hema Sharma Datta, Rangesh Paramesh (2015), “Trends in aging and skin care: Ayurvedic concepts†in journal of Ayurveda and Integrated medicine, April 2010,Vol 1, Issue 2,p110-113.
Houlton, Sarah (2004): “Natural skin science†in Chemistry & Industry. 4/19/2004, Issue 8, p16-17. 2p.
Jacob Cherian & Jolly Jacob (2012), “ Green marketing: A study of consumers attitude towards environment friendly products†in Asian Social Science; Vol. 8, No. 12; 2012, ISSN 1911-2017
Downloads
Published
08.11.2018
How to Cite
Venkataraman, B. (2018) “A Study on Consumer Outlook in Skin Care Segment in India”, Journal of Global Economy, 14(2), pp. 137–145. doi: 10.1956/jge.v14i2.491.
Issue
Section
Articles
