The Impact of Visual Cues on Consumer Purchase Decision Making Process: An Empirical Investigation

Abstract

India is witnessing an unprecedented consumption boom. The economy is growing at the rate between 7 and 8 percent. The implication of this is improvement in income dynamics along with demographics and growth in consumption pattern
Retailing in India is currently estimated to be US$ 200 billion, of which organized Retailing (i.e. modern trade) makes up 3 percent or US$ 6.4 billion. Organized Retail is expected to grow at the rate of 25-30 percent p.a., and is projected to attain US$ 23billion by 2010.1 At these levels, organized retail would constitute up to 9 percent of overall retail sales.