Stakeholder Mapping and Corporate Social Responsibility

  • Ruchi Tyagi 9927038066
Keywords: Corporate Social Responsibility, Stakeholder Management, Sports Goods Industry, Customers.


The purpose of this paper is whom do Sports Goods Industry (SGI) consider as their stakeholder, which stakeholders they give priority to others and why. The present study is exploratory. A list of sports goods manufacturers in Meerut was procured from the Federation of sports goods manufacturers. The total number of manufacturers as per the list was 356. With the help of a simple random sampling technique, 50 were selected for a pilot study, and 100 for the final study. The required information obtained using a structured interview schedule. There are nine interest groups identified by the SGI Meerut. These are - customers, suppliers, competitors, governments, partners, communities, owners, investors and labor. Out of the recognized interest groups in SGI Meerut, customers top the list of preference. There is a need of accommodating stakeholders concerns in business.

Author Biography

Ruchi Tyagi, 9927038066

Dr. Ruchi Tyagi is Sr Associate Professor, Department of General Management, School of Business, University of Petroleum & Energy Studies (UPES), Dehradun, India.

Ruchi holds Ph.D. in the area of Corporate Social Responsibility (specifically Stakeholder Mapping and Sustainable Business Practices) from Uttar Pradesh Technical University, Lucknow, India. She is visiting Post-Doctorate fellow on the project, “ Low cost Conservation Measures for Energy Conservation in the residential sector of Trinidad and Tobago” collaborated by Ministry of Planning and Development, St Augustine, Trinidad and Tobago, West Indies.

For her professional expertise Dr Tyagi is Adjunct Professor (Honorary) to the Utilities Unit of University of Trinidad and Tobago (2021) and Honorary Prof. to Nizhny Novgorod Institute of Management and Business (2013). Bagged Best Oral Presntation award at ICEBT, Hong Kong (2016). Invited speaker to IET at Langara College, Vancouver, Canada; Deptt of Ethics, Moscow State University, Nizhny Novgorod Institute of Management and Business, Leningrad State University, Vladimir University, Russian Federation.


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How to Cite
Tyagi, R. (2021). Stakeholder Mapping and Corporate Social Responsibility. Journal of Global Economy, 17(1), 21-40.